Three things Canadian retailers must do before launching “smart stores”

This post was contributed by, Mary Ann Yule, president of HP Canada. 

Odd as it may seem, Amazon, the bellwether of online shopping, is marketing actual stores. The retail giant is testing a smart convenience store concept in Seattle that lets shoppers grab-and-go without dealing with cashiers or money.

Why would Amazon bother? Because like a growing number of retailers, it sees a huge opportunity to breathe new life into brick-and-mortar stores and streamline an experience that has increasingly resulted in customers feeling overwhelmed with data.

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