Since acquiring the content of the now-defunct Quibi, Roku has announced the launch of Roku Originals.
Roku Originals will be the name for all future original programming for The Roku Channel, where you’ll be able to watch content for free and ad-supported.
“Every day, millions of viewers turn to The Roku Channel to find quality programming they love,” said Sweta Patel, Vice President of Engagement Growth Marketing, at Roku. “We’re thrilled to introduce this award-winning and diverse portfolio of entertainment under the Roku Originals brand – it’s relevant, fun and thought-provoking TV that has something for everyone from the best talent in Hollywood, including Anna Kendrick, Chrissy Teigen, Lena Waithe, Idris Elba, Kevin Hart, and Liam Hemsworth. The Roku Channel is the place for incredible, free programming and we are excited to bring this premium content to the biggest screen in the home.”
Some of the Quibi content being rebranded as Roku Originals include
Roku Originals will be in addition to the 25,000 free movies and shows available already on The Roku Channel.
Most recently, The Roku Channel added their Live TV Channel Guide in Canada.
The exact launch date of some of the Roku Originals will be announced in May.