Disney+ has just hit a major milestone at 100 million subscribers after 16 months since launch.
To put that number into perspective, Netflix has around 203 million global subscribers as of February 2021 (according to Statista).
“The enormous success of Disney+ —which has now surpassed 100 million subscribers—has inspired us to be even more ambitious, and to significantly increase our investment in the development of high-quality content,” Disney CEO, Bob Chapek said in a statement. “In fact, we set a target of 100+ new titles per year, and this includes Disney Animation, Disney Live-Action, Marvel, Star Wars, and National Geographic. Our direct-to-consumer business is the Company’s top priority, and our robust pipeline of content will continue to fuel its growth.”
Disney+ initially launched back in November 2019 in the US, Canada, Australia, New Zealand but has since launched in Europe, Latin America, India (via Hotstar) and most recently in Singapore.
Previously Disney execs and analysts have predicted Disney+ would hit 60-90 million subscribers by 2024. Disney has since zoomed past that goal and is now targetting 300-350 million total subscribers across all its streaming platforms, Disney+, Hulu, ESPN Plus, Star Plus, HotStar.