Yes, you read that correctly, Carl Pei, the co-founder of OnePlus has just launched his latest venture and it’s actually called Nothing.
Back in December, Nothing had a $7 million round of seed financing and includes investments from Tony Fadell (inventor of the iPod, Casey Neistat (YouTuber), Kevin Lin (co-founder of Twitch), Steve Huffman (CEO of Reddit) and Josh Buckley (CEO of Product Hunt).
“It’s been a while since anything interesting happened in tech. It is time for a fresh breeze of change,” said Carl Pei, CEO and founder of Nothing. “Nothing’s mission is to remove barriers between people and technology to create a seamless digital future. We believe that the best technology is beautiful, yet natural and intuitive to use. When sufficiently advanced, it should fade into the background and feel like nothing.”
While details are slim, Pei told The Verge that Nothing plans to release products across multiple categories.
The London-based company has said they’ll be releasing their first smart devices in the first half of this year.