Sony has unveiled its Bravia TV lineup for 2021 including the Master Series Z9J 8K LED, Master Series A90J, A80J OLED, and X95J and X90J 4K LED.
All of Sony’s TVs for this year dubbed the Brave XR TVs and are powered by the Cognitive Processor XR.

“Sony’s goal is to offer viewers the best and most immersive experience – authentically delivering the creator’s true intent,” said Mike Fasulo, president and chief operating officer of Sony Electronics, Inc. “Our new BRAVIA CORE technology and the XR lineup takes the industry to the next level with a powerful, cinematic experience, enabled by the world’s first TVs with cognitive processors.”

The Cognitive Processor XR is using cognitive intelligence to cross-analyze an array of elements at once. The processor can even analyze sound position so your content’s audio matches what is on screen.

Another feature of the news TV is Bravia Core, which allows you to stream select films in near-lossless UHD Blu-Ray equivalent quality at up to 80 Mbps.
Since the Brave XR TVs are powered by Android TV, the new models now come with the Google TV overlay to help you find content easier.
All the Brave XR 2021 TVs will include Dolby Atmos and Dolby Vision along with HDMI 2.1 ports, which brings support for 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and e-Arc for next-gen gaming.
The Z9J Master Series 8K has a Full-Array LED panel, Acoustic Multi-Audio and XR 8K Upscaling.

The A90J and A80J Master Series have OLED panels, Acoustic Surface Audio+ and XR 4K upscaling.
The X95J and X90J are very similar in that they both have a Full-Array LED panel, XR 4K Upscaling and Acoustic Multi-Audio.
Here’s a breakdown of Sony’s Brave XDR 2021 TV lineup:
- Z9J Master Series 8K (Full-array LCD)
- 75-inch (XR-75Z9J)
- 85-inch (XR-85Z9J)
- A90J Master Series 4K (OLED)
- 55-inch (XR-55A90J)
- 65-inch (XR-65A90J)
- 83-inch (XR-83A90J)
- A80J 4K (OLED)
- 55-inch (XR-55A80J)
- 65-inch (XR-65A80J)
- 77-inch (XR-77A80J)
- X95J 4K (Full-array LCD)
- 65-inch (XR-65X95J)
- 75-inch (XR-75X95J)
- 85-inch (XR-85X95J)
- X90J 4K (Full-array LCD)
- 50-inch
- 55-inch
- 65-inch
- 75-inch
- X92J 4K (Full-array LCD)
- 100-inch
Pricing hasn’t been announced but the TVs will be available in Canada and the US in the spring.
Source: Sony
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