Disney has announced that their Mulan live-action remake will be coming to Disney+ in September for an additional fee.
“We’re very pleased to be able to bring Mulan to our consumer base that has been waiting for it for a long, long time as we’ve had to, unfortunately, move our theatrical date several times,” Disney CEO Bob Chapek said. “We are looking at Mulan as one-off as opposed to saying there is some new business windowing model that we are looking at.”
The news came during Disney’s Q3 FY20 earnings call. “That said, we find it very interesting to be able to take a new offering to consumers at that $29.99 price and learn from it and see what happens not only in terms of the uptick of the number of subscribers we got on the platform but also the number of transactions we get on that PVOD offering,” Chapek added.
Mulan was originally set for theatres back in March before being delayed to July than August then to being taken off their release schedule.
This isn’t the first film to be released on Disney+ early, Pixar’s Onward and Frozen 2 came to the streaming service ahead of schedule but both those films did have a theatrical release.
With that being said, those two films and Hamilton were included with a Disney+ subscription rather than being an additional cost.
Mulan will cost $34.99 CAD ($29.99 USD) to be able to stream on Disney+. Non-subscribers of Disney+ will be able to pay that fee to access the film. The film will be getting a theatrical release in select countries.
In other news, in just nine months of launching, Disney+ had his 60.5 million subscribers.
“Despite the ongoing challenges of the pandemic, we’ve continued to build on the incredible success of Disney+ as we grow our global direct-to-consumer businesses,” said Bob Chapek, Chief Executive Officer, The Walt Disney Company. “The global reach of our full portfolio of direct-to-consumer services now exceeds an astounding 100 million paid subscriptions — a significant milestone and a reaffirmation of our DTC strategy, which we view as key to the future growth of our company.”
The company’s streaming service most recently hit 50 million subscribers back in April. Analysts previously predicted Disney+ would hit 60 million by 2024.
Update – September 2nd, 2020: Disney has announced that Mulan will be available to all Disney+ subscribers on December 4th.
If you decide to pony up the $34.99 CAD for the Premier Access, you’ll be able to watch the film as many times as you want on any platform that Disney+ is available on.
The Premier Access for Mulan will be available until November 2nd, 2020 at 11:59 PM PT.
Source: Disney via The Hollywood Reporter
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