Hyundai has announced the launch of a dedicated EV brand called Ioniq.

The Ioniq name was previously used for one of Hyundai’s first vehicle to be offered in hybrid, plug-in hybrid, and all-electric options, first introduced in 2016.

This isn’t the first time that Hyundai has taken a model name and turned it into it’s own brand. Hyundai previously did this with Genesis.

“The IONIQ brand will change the paradigm of EV customer experience,” said Wonhong Cho, Executive Vice President, and Global Chief Marketing Officer at Hyundai Motor Company. “With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle.”

Hyundai says under the new Ioniq brand, the company will be launching three new dedicated models over the next four years. The three vehicles will be Ioniq 5, Ioniq 6, and Ioniq 7.

(L-R) Hyundai Ioniq 6, 5, 7

The Ioniq 5 is a midsize CUV set to launch in early 2021. The vehicle is based on Hyundai’s EV’45’ concept shown off last year.

In 2022, the Ioniq 6 sedan will be introduced based on Hyundai’s Prophecy concept revealed earlier this year.

Then in early 2024, the Ioniq 7 large SUV launch.

All three vehicles are using Hyundai’s Electric Global Modular Platform (E-GMP) that enables features like fast charging and long-range.

(L-R) Hyundai Ioniq 6, 7, 5

Inside the vehicles, you can expect features like “a glove box designed as drawers”, highly adjustable seats, wireless connectivity, and more.

The launch of the Ioniq brand is part of Hyundai’s plan to sell 1 million electric vehicles and have a 10% market share of the EV market by 2025.

Hyundai hasn’t announced if the Ioniq brand will be launching in North America.

Source: Hyundai

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