Lego and Nintendo have come to together to produce a new interactive experience with Lego Super Mario sets.
“We are very excited to bring Mario into the physical world through interactive and social LEGO play”, said Julia Goldin, Chief Marketing Officer, EVP of the LEGO Group. “With this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”
These aren’t your average sets, Lego said its “neither a video game nor a traditional LEGO brick-based set.”
In the video below, you can see how the Lego Super Mario sets work.
The Lego Super Mario is battery-powered and seems to offer some form of Bluetooth connectivity, which could be for a tie-in mobile app or Nintendo Switch interactivity.
“I have always liked LEGO products and how they help children use their imagination to play”, said Takashi Tezuka, Executive Officer and Game Producer of Nintendo Co., Ltd. “The new product we created together with the LEGO Group seeks to combine two different styles of play – one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”
The Lego Super Mario line is scheduled for launch later this year. Exact pricing and availability hasn’t been announced.
Source: The Lego Group
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