Hyundai’s luxury brand, Genesis has officially revealed its first SUV, the GV80.

Since the launch of the Genesis brand in 2015, it has primarily focused on luxury sedans.

Genesis GV80

“GV80 represents the essence of the innovative spirit of Genesis,” said William Lee, Executive Vice President and Global Head of the Genesis Brand. “As we launch GV80, our first luxury flagship SUV, we simultaneously open a new chapter for Genesis.”

The new GV80 SUV will join Genesis’ G70, G80 and G90 sedans. Hyundai has been teasing an SUV for the Genesis brand with the GV80 concept at the 2017 New York International Auto Show.

“We enjoyed the challenge to apply ‘Athletic Elegance’ design language to SUV architecture,” said Luc Donckerwolke, Executive Vice President, Chief Design Officer of Hyundai Motor Group. “The precise proportions and attention to every detail denote that GV80 is authentic to Genesis design principles.”

The front of the GV80 has the brand’s signature Crest Grille along with a Parabolic Line that runs along the side of the vehicle.

The vehicle takes some styling cues from the likes of the Bentley Bentaya and other luxury SUVs.

Genesis GV80

The GV80 is one of two SUVs currently in the works from Genesis, the next is the GV70 in 2021.

Genesis GV80

For infotainment, the GV80 comes with a 14.5-inch display that sits front and center on the dashboard. It’s controlled via the Genesis Integrated Controller, which is similar to BMW’s iDrive controller.

Genesis GV80

The controller in the GV80 also supports handwritten letters input using the writing recognition control system.

Genesis GV80

To help produce a stress-free environment, the GV80 has Road Active Noise Cancellation that will reduce road noise when driving.

The South Korean version of the GV80 will feature a 3.0-litre six-cylinder diesel engine and rear-wheel drive (with all-wheel drive as an option). The U.S. version will come with the choice of two turbocharged gas engines and all-wheel drive.

In terms of driver assistance technology, the Genesis GV80 will come with:

  • Smart Cruise Control with Machine Learning (SCC-ML): A world first, SCC-ML advances the science and engineering behind smart cruise control. It is an artificial intelligence-based intelligent navigation technology that helps enable GV80 to independently learn the driving characteristics of its drivers and implement autonomous driving similar to that of human drivers.
  • Highway Driving Assist II (HDA II): This system helps assist the driver in a wider variety of situations than before, including lane change when the turn signal is used, and helping to merge in congested situations.
  • Forward Collision-Avoidance Assist (FCA): This system is able to help automatically bring GV80 to a stop in certain situations where there is a risk of collision with an approaching vehicle on the left or right side of the intersection. GV80 is also able to help detect potential collision risks if a pedestrian is in close proximity to the vehicle while in motion.
  • Blind-Spot Collision-Avoidance Assist (BCA): BCA is essentially a Blind Spot Monitor with active capabilities. BCA helps reduce the chance of potential impact with a moving vehicle, upon departing a parallel parking spot as one example.
  • Rear Cross-traffic Collision-Avoidance Assist (RCCA): This system uses rear side radar to help detect and prevent impact with obstacles.
  • Driver Attention Alert Warning (DAW): This system monitors the driver’s attention when driving, by analyzing driving patterns and behaviours, including intermittent steering and unnatural deceleration, through vehicle signals, such as steering angle and steering torque and vehicle position in the traffic lane. A forward-looking camera monitors the driver and will generate pop-up messages and warning tones when fatigue or forward-looking neglect is detected.

No pricing has been announced for the Genesis GV80 but it’s expected to launch in the U.S. and Korea later this year.

Genesis Canada has confirmed that the GV80 will be launching in Canada later this with all-wheel drive as standard.

Source: Genesis

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