2020 CES CES 2020 LG News

LG’s 2020 TVs have ‘Real 8K’ and improved AI technology

CES 2020 hasn’t even begun yet and LG has already announced its upcoming lineup of TVs for 2020.

“LG is deeply committed to providing consumers with an outstanding viewing experience,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “With LG 8K OLED and NanoCell TVs, customers can know they are getting future-proofed products that will deliver mesmerizing picture quality regardless of the format.”

The focus for LG’s 2020 TVs will be all about 8K, more specifically the “Real 8K experience.” Each of the new models supports the official 8K Ultra HD definition that was set by the Consumer Technology Association (CTA).

According to the CTA, the industry definition for 8K TVs are:

  • Display Resolution: At least 33 million active pixels, with at least 7680 horizontally and 4320 vertically within a 16:9 viewable window, and specific measurement methodology in accordance with industry standards.
  • Digital Inputs: One or more HDMI inputs supporting resolution of 7680×4320 pixels; bit depth of 10-bits; frame rates of 24, 30 and 60 frames per second; HDR transfer functions and colorimetry as specified by ITU-R BT.2100; and HDCP v2.2 or equivalent content protection.
  • Up-conversion: Capability to upscale SD, HD and 4K video and display it at 8K UHD display resolution.
  • Bit Depth: Capability to receive 10-bit 8K images and render an image that shows responsiveness to changes to any of the 10 bits.\

The new TVs can play native 8K (up to 60fps) content with support for HEVC, VP9 and AV1 codecs.

LG’s 2020 8K TVs include the LG Signature OLED 8K TVs, which comes in 88 and 77-inches (models 88/77 OLED ZX), and LG’s NanoCell TVs that come in 65, 75-inches (models 75/65 Nano99, 75/65 Nano97, 75/65 Nano95).

Powering LG’s 2020 TVs are the company’s α (Alpha) 9 Gen 3 intelligent processor. The processor uses deep learning to help automatically upscale content to 8K using AI.

LG’s AI 8K upscaling is said to deliver “vivid and accurate 8K images by analyzing the content and applying Quad Step Noise Reduction and frequency-based Sharpness Enhancer to increase lower resolution content to near 8K perfection.”

This is very similar to Samsung’s 8K AI-based upscaling on its QLED 8K TVs released last year.

The processor is also capable of recognizing faces and text on-screen and with automatically fine-tune natural skin tones and well-defined facial features.

The new TVs also support AI Sound Pro which will analyze and classify the audio of the content you’re watching among five categories: music, movies, sports, drama or news for clearer voices and richer background sound.

In addition to the new AI processor, LG’s 8K TVs can control your smart home along with support for the Google Assistant, Amazon Alexa and Amazon Alexa Premium Far-Field Voice compatibility to come down the line.

The TVs are running LG’s webOS platform and have support for Apple AirPlay 2 and HomeKit.

LG’s 2020 8K TVs will be available later this year but no pricing or exact availability was announced.

Source: LG


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