Grocery store chain, Sobeys has teamed up with New York-based Caper to launch the Sobeys Smart Cart.
“Sobeys is an innovative grocer with a strong focus on enhancing the shopper experience,” comments Ahmed Beshry, Co-Founder and Chief Business Officer of Caper, the technology partner behind the Sobeys Smart Cart. “The Sobeys Team has incredible execution capabilities. When retailers are able to pick up a new technology and execute quickly, it creates the right environment for rapid innovation.”
Each Smart Cart has cameras that capture 120 images per second to make it easier for the cart to identify each item. Then it can scan and weigh products when you put them in your cart, and automatically keep a running total of your purchases. The Sobeys Smart Cart uses AI and machine learning and will improve over time.
There’s also a screen on the Smart Cart that can show you items on sale and suggest other products. And to help make things easier, there is an interactive map, scanner and debit/credit machine for a smoother checkout.
“While products and customer eating habits have evolved, the in-store grocery shopping experience has remained relatively static for the last 100 years,” said Mathieu Lacoursiere, Vice President, Retail Support at Sobeys Inc. “This is a unique way for us to test innovative new technologies aimed at enhancing the customer shopping experience and learn how best to make it faster and easier. The carts will also give our in-store teammates more time to interact with customers and answer questions about food and new products.”
“The best Canadian brands aim to be world-class by thinking ahead and placing bets on unique innovations,” Lacoursiere adds. “We’re constantly looking for new ways to evolve the grocery shopping experience. During the Smart Cart pilot, we will engage with our customers in real-time to better understand what inspires them and adds value to their shopping experience throughout the store.”
The project is being piloted at the Glen Abbey Sobeys location in Oakville, Ontario.
Sobeys says this pilot is aimed at a more “customer-focused innovation approach” and could be brought to other stores.