Apple has announced that famed Apple product designer, Jony Ive will be leaving the company after more than 20 years.

Ive will be starting his own design company called LoveFrom and Apple will be the firm’s first client. He will be working closely with Apple on a range of projects and pursue some personal projects as well.

“Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998’s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care,” said Tim Cook, Apple’s CEO. “Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built. After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony long into the future.”

After Ive leaves Apple, design team leaders, Evans Hankey, VP of Industrial Design and Alan Dye, VP of Human Interface Design will report to Apple’s Chief Operating Officer, Jeff Williams.

“After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer. Today it is stronger, more vibrant and more talented than at any point in Apple’s history,” said Ive. “The team will certainly thrive under the excellent leadership of Evans, Alan and Jeff, who have been among my closest collaborators. I have the utmost confidence in my designer colleagues at Apple, who remain my closest friends, and I look forward to working with them for many years to come.”

Ive’s first major design project at Apple was the iMac in 1998 then to the iPhone and most recently the company’s new headquarters, Apple Park (which opened in 2017).

Source: Apple

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