Spotify is making big investments into podcasting and it starts with two acquisitions, Anchor and Gimlet Media.
“These acquisitions will meaningfully accelerate our path to becoming the world’s leading audio platform, give users around the world access to the best podcast content, and improve the quality of our listening experience as well as enhance the Spotify brand,” said Daniel Ek, Spotify co-founder and CEO. “We are proud to welcome Gimlet and Anchor to the Spotify team, and we look forward to what we will accomplish together.”
Anchor has quickly become one of the easiest ways for podcast creation, publishing and monetization. While Gimlet is a renowned independent producer of podcast content.
“We are incredibly excited to introduce Anchor’s industry-best podcasting tools to Spotify’s massive user base as we continue our journey, now with even greater resources,” said Michael Mignano, CEO of Anchor. “We look forward to continuing to empower creators all over the world to build an audience, generate revenue, and most importantly, have their voices heard.”
Part of the reason for the acquisitions is that Spotify CEO Daniel Ek says that more than 20% of all Spotify listening will be non-music content (based on radio industry data and the company’s own research).
You can read more about Ek’s thoughts on an Audio-First future via his blog post. The acquisitions are expected to be finalized in the first quarter of 2019.
Anchor is also the home to Tech-nically Speaking, the official podcast of TheCanadianTechie.