As a follow up to their HyperAdapt 1.0 shoes from 2016, Nike has announced the Adapt BB shoes.
The Adapt BB incorporated Nike’s advanced power-lacing system, an app and continually updated firmware.
“We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes,” says Eric Avar, Nike VP Creative Director of Innovation. “During a normal basketball game, the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience.”
The Nike Adapt BB uses a custom motor and gear train to sense the tension that is needed by the foot and will adjust accordingly to keep the foot snug. You can adjust the fit using a physical button on the shoe or the Nike Adapt app on your smartphone to fit different settings for different moments.
Nike’s new lacing system can create 32 pounds of force, which is the same force needed to pull a parachute chord.
The Nike Adapt app will let you change the fit, other settings and LED colours on the shoes.
The Nike Adapt BB is just the beginning, the company will also be bringing their FitAdapt self-lacing system to shoes for other sports.
The Nike Adapt BB will be available on February 17th globally for $450 CAD ($350 USD) from Nike’s website and Nike stores.