2018 App News

Sphero is getting out of the licensed toy game

Sphero, the company behind app-controlled toys like BB-8, R2-D2 and even Lightning McQueen has announced plans to get out of the licensed product game, according to a report by The Verge.

Sphero CEO Paul Berberian told The Verge that the company will be clearing out its remaining licensed toy inventory and won’t manufacture anymore.

The company also says that apps for the toys will last at least two years, if not longer. Berberian said that “the licensed toy business required more resources than it was worth.”

Even though the company may have sold millions of BB-8 droids, sales started to decline especially between Star Wars films, Berberian says “When you launch a toy, your first year’s your biggest,” he says. “Your second year’s way smaller, and your third year gets really tiny.”

The Verge also says that Sphero will now be shifting its focus to educational products by trying to getting more products in more schools with products such as their programmable robot with LEDs and Specdrums.

Source: The Verge

By Sachin Bahal

Sachin is a talented and versatile writer with a passion for technology and loves to write about gaming, entertainment, tech and more. He started TheCanadianTechie back in 2012 to become the ultimate, independent source for tech enthusiasts or “techies”.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s