According to a report by Variety, IMAX has announced that it will be closing it’s remaining IMAX VR Centres early next year.

In a statement, an IMAX spokesperson said, ““With the launch of the IMAX VR centre pilot program our intention was to test a variety of different concepts and locations to determine which approaches work well. After a trial period with VR centres in multiplexes, we have decided to conclude the IMAX VR centre pilot program and close the remaining three locations in Q1 2019.”

Star Trek: Bridge Crew
Source: The Toronto Star

The remaining IMAX VR Centres are the Los Angeles, Bangkok and Toronto locations. During my visit to the IMAX VR Centre Toronto last year, I had a lot of fun and offer a good amount of content considering prices were between $9 to $12.

But compared to the experience you get with stuff like The VOID, which offers a more immersive experience and you’ll begin to see part of the issue why the IMAX VR Centres were doing so well.

At that same time, the company had announced plans to open more locations and to fund about 25 interactive VR content experiences over the next few years.

But no word on if IMAX intends to continue to fund VR content in the near future.

Source: IMAX via Variety

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