This year marks the 10th anniversary of when Apple first introduced the App Store for iOS, back on July 10th, 2008.
It initially launched with just over 500 apps and today there are millions. Apple says the App Store has “ignited a cultural, social and economic phenomenon.” The App Store is currently available in 155 countries.
To celebrate the milestone, Apple has given a retrospective about the App Store over the past 10 years, with interviews with some of the people behind your favourite apps. You can read more at the source link at the bottom.
Phil Schiller, senior vice president, Worldwide Marketing, Apple: “In its first decade, the App Store has surpassed all of our wildest expectations — from the innovative apps that developers have dreamed up, to the way customers have made apps part of their daily lives — and this is just the beginning. We could not be more proud of what developers have created and what the next 10 years have in store.”
Marco Arment, developer of Overcast and longtime iOS developer: “Since day one, the App Store has been by far the easiest way for developers to reach the most people with our apps. It eliminated the friction and overhead of setting up our own distribution and payment systems, making development far more accessible to everyone and letting us focus on our true passion: making the best apps we can. Over its 10 years so far, the App Store has developed into the richest, most diverse, and most accessible software ecosystem the world has ever seen.”
Keith Shepherd and Natalia Luckyanova, founders of Imangi Studios, creators of Temple Run: “The App Store and iPhone changed our lives. Our first game, Imangi, launched the day the App Store opened. Fast forward 10 years, and we’ve created over 10 games, including Temple Run, which has been downloaded over a BILLION times. Our studio has grown from the two of us to a team of 35. None of this would have been possible without the App Store.”
The first in-app purchases weren’t introduced until 2009 and by June 2010, Apple has paid out over $1 billion to developers from in-app purchases and apps. And as of June 2018, Apple has paid out over $100 billion to developers.
As for the future of the App Store, Apple sees it as a place for developers to bring more AR experiences and also to inspire the future generations. Maybe then, more people will actually be saying that “there’s an app for that” because they’ll actually probably be one.