NPR along with WNYC Studios, WBEZ Chicago and This American Life has announced that they’ve acquired the popular podcast app, Pocket Casts from Australian developer, Shifty Jelly.
Pocket Casts is one of the top podcast players out there, across multiple platforms including, Android, iOS, the web and more. I’ve personally been using Pocket Casts for all my podcast needs and one of my favourite apps to use.
Owen Grover will become the CEO of Pocket Casts, Grover previously was the Executive Vice President and General Manager at iHeartRadio. From this point onwards, Pocket Casts will operate as a joint venture, Shifty Jelly founders, Philip Simpson and Russell Ivanovic will have new leadership roles and the existing staff and development team will stay in place.
“Public radio has been at the vanguard of audio innovation and podcasting, bringing in new listeners, experimenting with new forms and topics, fostering engagement and community, and cultivating new talent in the industry,” said Laura Walker, President and CEO of New York Public Radio, which includes WNYC Studios. “And yet despite this remarkable renaissance, the listening experience — particularly around discovery — has remained virtually unchanged. Pocket Casts will enable us to forge a closer relationship with our listeners, provide audiences with more ways to enjoy audio programming, and create a more tailored discovery experience that helps listeners find their next must-listen podcast.”
NPR said that Pocket Casts users will still be able to enjoy the app like before. In a blog post, Shifty Jelly said that this new venture will help achieve “the goal of partnering for the good of the entire podcast industry, we knew that this opportunity was something else entirely.”
“As the leading producers of podcasts in a rapidly growing market, we’re linking arms to embrace new opportunities for the distribution of audio and the engagement of a new generation of listeners,” said Jarl Mohn, President and CEO, NPR. “Pocket Casts is a terrific app and will be a great complement to NPR One, the NPR app and the other outstanding products in public radio’s portfolio of innovation. We want to continue serving and delighting its large and passionate audience through wide access to the world of powerful podcasts, from public radio and beyond.”
Details of the acquisition are currently unknown.