Amazon and Best Buy have announced a partnership that would allow Best Buy to sell Fire TV Edition smart TVs to customers in Canada and the US.

Best Buy is set to launch ten 4K and HD Fire Edition models from brands such as Insignia (which is a house brand produced by Best Buy) and Toshiba. No word if all ten models will arrive in Canada.

“Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level,” said Jeff Bezos, Amazon founder and CEO. “These Fire Edition smart TVs by Insignia and Toshiba deliver beautiful visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa. We could not have a better partner in this endeavour.”

The new smart TVs with the Fire TV built-in that are set to release later this year can connect to HD antenna, use Alexa to search and watch broadcast TV and stream from a variety of service including Netflix and Prime Video, if you’re in the US, you have access to HBO, PlayStation Vue, Hulu and more.

“Our goal is to enrich the lives of our customers by offering them the very best products and services, whether they come to us online, visit our stores, or invite us into their home,” said Hubert Joly, Best Buy chairman and CEO. “Our partnership with Amazon is exciting because we believe Fire TV Edition delivers an incredible user experience and further strengthens the growing connection between home theatre, home automation and voice control.”

Each Fire TV Edition comes with a Voice Remote with Alexa that allows you to launch apps, search for show or movies, switch inputs, control smart home devices and even be paired to your Echo device. You’ll be able to access the thousands of Alexa skills that are currently available and counting.

As for availability, the two companies say that customers in the US will be able to purchase the first Toshiba Fire TV Edition TV this summer with more models to come later this year. In Canada, new Fire TV Edition TVs will be available for purchase later this year but no details were announced.

In addition, Fire TV Edition smart TVs will be available exclusively to Best Buy stores, Best Buy’s website and for the first time, Best Buy as a third-party seller on Amazon’s website.

Source: Amazon, Best Buy

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