LinkedIn has recently announced that they’ll be adding some new features to help marketers tell “more visually compelling stories” with the addition of video.
The first new feature is Video for Sponsored Content. This allows for companies to build brand awareness, drive traffic and collect high-quality leads.
Companies will be able to see their audience broken down job title, seniority, company name, industry, skills and more, which can then be targetted more effectively. LinkedIn has been working with more than 700 advertisers to test out their Video for Sponsored Content in a private beta since October.
LinkedIn wants to help companies not only express their company’s mission but also show customer success stories and leadership content. Companies will be able to see detailed breakdowns by the types of professionals watching and more. LinkedIn’s Conversion Tracking tool is integrated which can help companies measure the number of leads, sign-ups, website visits and more.
In addition, companies will be able to share video natively on their Company Pages. LinkedIn says that Company Page video is 5 times more likely to spark a conversation among users than other types.
Video for Sponsored Content and Company Pages is rolling out over the next few weeks. You can find out more here.