According to a report by The New York Times, Apple is set to kick off the first of their slate of original content as early as March 2019, with more to roll out in the summer.
Since this past October, Apple has made deals for 12 projects, of which nine have been given straight-to-series orders, including most recently, Central Park by Bob’s Burgers creator, Loren Bouchard.
Apple has a staff of around 40 people and they’re in the midst of opening divisions for adult dramas, children’s shows as well as Latin American and European content.
Apple is said to have a budget of $1 billion to put towards original content but could easily go up higher than that. In addition to Central Park, Apple is also working on a reboot of the anthology series Amazing Stories with Steven Spielberg onboard, a space drama from Battlestar Galactica and Outlander creator, Ronald D. Moore, a drama by La La Land director, Damien Chazelle, a morning-show drama series by Jennifer Aniston and Reese Witherspoon, a drama based on the early life and career of Golden State Warriors player, Kevin Durant.
Also, according to The New York Times’ report, Apple is working on a drama starring Octavia Spencer and a comedy series starring Kristen Wiig. Even though there are some big names attached to these shows, that doesn’t necessarily guarantee any sort of success.
Source: The New York Times