The new watch will be called the Fitbit Versa and Fitbit wants this smartwatch to have a “mass appeal”, at least according to Fitbit CEO James Park.
The Fitbit Versa is set to be a replacement for the company’s Fitbit Blaze and the new watch will be running the same Fitbit OS that appeared on the Fitbit Ionic.
An anonymous source familiar with Fitbit’s plans told Wareable that Fitbit knew that their Ionic smartwatch didn’t have mass market appeal and the company “wants this to be something that will appeal to a larger, more general smartwatch audience.”
The Fitbit Ionic that launched last year only came in one size and had a very uninspired design. Fitbit is said to want appeal more to the female market.
The Fitbit Versa will have water resistant up to 50m and will be able to be worn while swimming. It’ll also come in four colours, black, silver, rose gold and charcoal and a variety of straps.
The new watch is also said to have a SpO2 sensor which was on the Ionic watch, so that means that the Versa can monitor for sleep apnea. The Versa won’t have built-in GPS.
The Fitbit Versa is said to be priced lower than the Ionic. The Versa takes inspiration from the Pebble Time 2, which sources say that Pebble had plans to introduce a touchscreen smartwatch that looked similar to the Versa.
The Fitbit Versa is said to possibly release in the spring.