Apple made a couple of announcements at their first-ever event at the new Steve Jobs Theater at their new headquarters called Apple Park.
Some of the announcements include new iPhones, a new Apple Watch and more.
Apple Watch Series 3
Apple showed off the next generation of Apple Watch with the Apple Watch Series 3. The new watch has built-in cellular, that means you’ll be able to use your Apple Watch independently from your iPhone, and you’ll be able to make and receive calls, stream Apple Music or even navigate with Apple Maps.
The new Apple Watch Series 3 with Cellular has a dual-core processor, along with a built-in speaker to Siri can talk to you and there’s a new W2 chip to connect to Bluetooth and Wi-Fi.
The Apple Watch Series 3 will be available with or without cellular and release on September 22nd with pre-orders starting September 15th. The Apple Watch Series 3 without cellular starts at $429 CAD while the cellular model starts at $519 CAD.
At launch in Canada, the Apple Watch Series 3 with Cellular will be available on Bell and later this year, on Telus.
watchOS 4 will bring improvements to the health app, some new watchfaces and other improvements. watchOS 4 will be available on September 19th.
Apple has announced a new version of set-top box, with the Apple TV 4K. The new device has support for 4K output along with HDR 10 (High Dynamic Range) and Dolby Vision.
The new Apple TV 4K is being powered by the A10X processor and the latest version of tvOS. Apple is also making 4K content on iTunes available for the same price as HD. Also if you’ve already bought HD content on iTunes, you’ll be able to watch the 4K version at no additional cost.
Apple has also slightly redesigned the Siri Remote, with a new white circle around the Menu button.
Apple has worked with streaming services like Netflix and Amazon to help bring their 4K content to Apple TV.
Apple’s TV app will be coming to Canada and Australia later this month and France, Germany, Norway, Sweden and the UK later this year. The TV app allows you to watch and discover TV shows and movies from multiple apps in one place.
There is also a new live sports tab coming to Apple TV so you can watch your favourite sports games in glorious 4K.
The Apple TV 4K will be available for$229 CAD ($179 USD) for the 32GB model and $ 249 CAD ($199 USD) for the 64GB model. The device will be available for pre-order on September 15th and release on September 22nd.
iPhone 8 and 8 Plus
Apple has announced the iPhone 8 and 8 Plus, the devices have has a aluminium and glass design with a 7-layer colouring process. The iPhone 8 and 8 Plus have the new A11 Bionic chip, it has six-cores and is 70% than the A10.
The iPhone 8 has a 4.7-inch Retina HD display while the iPhone 8 Plus has a 5.5-inch Retina HD display.
They also have Apple’s new self-designed GPU which can work well with machine-learning apps. The camera is 12-megapixels and let in 83% more light. The iPhone 8 Plus has a dual-camera setup just like the 7 Plus from last year.
You can now record at 1080p at 240fps and also 4K video at 60fps on the iPhone 8 and 8 Plus. Apple has also designed the cameras on the iPhone 8 and 8 Plus for augmented reality in mind.
The iPhone 8 and 8 Plus now have wireless charging (with the help of the new glass backs). Both phones will be available in two storage capacities, 64GB and 256GB.
The iPhone 8 will start at $929 CAD ($699 USD) for the 64GB model and $1,139 CAD ($849 USD) for the 256GB model. While the iPhone 8 Plus starts at $1,059 CAD ($799 USD) for the 64GB model and $1,269 CAD ($949 USD) for the 256GB model.
The iPhone 8 and 8 Plus will be available for pre-order on September 15th and release on September 22nd in the following countries, Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, the US and US Virgin Islands.
Meanwhile, the iPhone 8 and 8 Plus will launch in these countries,Andorra, Bahrain, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Greece, Greenland, Guernsey, Hungary, Iceland, India, Isle of Man, Israel, Jersey, Kuwait, Latvia, Liechtenstein, Lithuania, Malta, Monaco, Poland, Qatar, Romania, Russia, Saudi Arabia, Slovakia and Slovenia, starting September 29th.
Both phones will come with iOS 11 which will be available to everyone on September 19th.
Apple has announced the iPhone X (pronounced as iPhone ten), in addition to the iPhone 8 and 8 Plus. Apple says it’s the biggest leap forward since the original iPhone. The design is made from metal and glass and is water and dust-resistant.
The iPhone X does support wireless charging and Apple announced a new wireless charging pad which allows you to charge three devices at once.
The 5.8-inch Super Retina display is edge-to-edge and uses OLED. The display supports, HDR, 3D Touch and Apple’s True Tone.
There is no home button on the iPhone X and to wake the device, all you need to do is tap it and that’s it. To navigate the device, you just need to swipe up to go home.
The power-lock button is much larger on the iPhone X and if you hold it down, you can launch Siri. The iPhone X has Face ID (i.e face recognition) to let you unlock your device using your face.
The iPhone X has a dual-camera setup, both with optical image stabilization and uses machine learning to help optimize your shots. You can also take Portrait Mode photos using the front-facing camera on the iPhone X.
Face ID uses the TrueDepth camera system which is made up of a infrared camera, flood illuminator and a dot projector. Face ID will be able to detect and learn your face, even if your face slightly changes with things like facial hair or wearing a hat.
Face ID won’t be able to unlock your phone with a photo of your face.
Apple also announced Animoji to take advantage of the new TrueDepth camera system on the iPhone X and allow you to record yourself as a talking emoji and send them to your friends and family over Apple Messages.
The iPhone X will be available in two colours, Space Gray and White. The iPhone X will be available in 64GB and 256GB storage options and will cost $1,319 CAD ($999 USD) and $1,529 CAD ($1,149 USD), respectively.
The iPhone X will be available for pre-order on October 27th and release on November 3rd in the following countries, Andorra, Australia, Austria, Bahrain, Belgium, Bulgaria, Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Greenland, Guernsey, Hong Kong, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Japan, Jersey, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Mexico, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saudi Arabia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, the US and US Virgin Islands.