Roku has announced “The Roku Channel”, which is a new streaming channel for their devices.

The Roku Channel will offer users free access to a collection of films. There will be no subscription, fees or logins for the new channel but will be ad-supported.

“We’re always looking for ways to add value and make TV better for our customers,” said Rob Holmes, Vice President of Programming at Roku. “With The Roku Channel, we’re responding to consumer demand and helping content publishers deliver content through a new experience that makes finding free entertainment easy for our customers.”

Films such as Ali, The Karate Kid, Legally Blonde and many more from studios such as Lionsgate, Metro-Goldwyn Mayer (MGM), Sony Pictures Entertainment and Warner Bros.

Roku says the new channel will help existing channel publishers, such as American Classics, Fandor, FilmRise, Nosey, OVGuide, Popcornflix, Vidmark and YuYu to gain more viewers to their channels.

In the US, there are over 5,000 channels with access to more than 500,000 movies and TV episodes. The Roku Channel will be rolling out in phases over the next few weeks.

The Roku Channel will be rolling out in phases over the next few weeks. You’ll then be able to add the channel from the Roku Channel Store and start using for free.

Source: Roku

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