YouTube has announced a new channel called, YouTube Spotlight Canada, which will audiences to up-and-coming Canadian talent.
Each month, YouTube will feature new Canadian creators as well as “new Canadian stories, perspectives and personalities.” The first month on YouTube Spotlight Canada is to the theme of Canada itself, with highlights from Canada 150 celebrations, revisiting Canadian history and indigenous music artists.
“Canada is the first country to have its own Spotlight channel dedicated solely to local creators,” explained Marie Josée Lamothe, Managing Director, Quebec, Google Canada. “Canadians make up one of the world’s most vibrant communities on YouTube — watchtime in Canada has grown 30% over last year, and our Canadian YouTubers are exploding internationally. We are so proud of their success and want to do more to share it here at home.”
On August 2nd, YouTube is launching their Creator on the Rise, feature in Canada, which helps identify Canadian creators that are growing rapidly and showcase their videos.
Source: Google Canada