Samsung Canada has announced that they will be opening a two-level,  21,000 square-foot Samsung Experience Store in the CF Toronto Eaton Centre.

“Our new Samsung Experience Store at CF Toronto Eaton Centre is, simply, unlike anything we’ve ever launched before in Canada. From the moment our guests join us, they will experience the Samsung Galaxy Life connected ecosystem. The dynamic and innovative space will bring our guests closer to the Samsung brand and our latest innovation, enabling them to get closer to what they are passionate about and reach their full potential”

said Patricia Heath, Vice President, Retail Excellence, Samsung Canada.

The new location will have two entrances, one at street level and one from the Eaton Centre itself. At the store, customers will be able to take a look a Samsung’s demo kitchen with cooking demonstrations and see Samsung’s new smart appliances.

There will also be interactive Gear VR and Gear360 zones that will let visitors virtually visit Canadian landmarks. You’ll also be able to see Samsung’s full lineup of smartphones and tablets like the Galaxy S8 & S8+ and Galaxy Tab S3 and their respective accessories.

A concept of what the new store will look like.

The store will also feature a luxe TV experience zone that show off Samsung’s newest smart TVs. There will also be a Samsung Smart Service, where customers can bring their devices in to be repair or get help with news ones with the help of Samsung’s Galaxy Consultants.

The new store is designed by Canadian design firm, Quadrangle and the store will feature a fluid and contemporary design. The store is set to open this summer and will be about four times the size of the Apple Store, which is also in the mall.



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