Google has unveiled a new and updated logo after 17 years of using a serif font for their logo. The company choose to go with a san-serif font this time so then it is more inline with their parent company, Alphabet.

Google’s logo has evolved over the years since the company first launched in 1998 but the iconic blue, red, yellow and green has not.

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Old Google logo to the new “evolved” logo

In addition to the logo change (or some call it a wordmark), Google is changing the tiny “g” (aka the favicon) that you would see in your browser tab or as the icon for the Google app. It is being replaced by a uppercase “G” that has all four of Google’s colours intact.

Google's logo over the years.
Google’s logo over the years.

From Google:

Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!

Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.

You’ll soon see Google’s new logo and designs come to all of Google’s products very soon. The new logo should make it easier for those who visit Google’s homepage or products via a smartphone or tablet instead of a computer.

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Google’s products with the new logo intact

Google’s new logo is a welcomed change and makes it easier that this is the start of Sundar Pichai’s Google.

Source: Google, Google Logo (Wikipedia)

 

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